Deconstuction task,

In approximately 500 words, summarise the text highlighting the key points it makes about typography, and the role of typography in creation of meaning. Use these key points to write a brief critical analysis of one deconstructionist work of Graphic Design focusing on the aims of Deconstruction in Graphic Design.

- Designers use typography to 'help' readers avoid actually reading through the content.  They create shortcuts that are not only socially accepted but are programmed into us from birth- we know nothing else unless we seek it out. 

- In the past, all type was written.  This created a written form of 'chinese whispers', where, through every process the text had to undertake i.e.proof reading, aspects of the original writers voice were lost.  In relation to present time, texts can be easily downloaded from the internet and are therefore easy to manipulate, for example, plaigerism- most of the time the original message is changed to communicate something else, and that is why it can be spotted- because it sounds incorrect.

- Articles and books have a specific 'regime', a set of rules that they follow so that readers instantly know where to look.  The page numbering element is a good thing- it means that if readers only need a specific page in a set up guide they can go straight to it- the text is giving orders, so in this sense it must be as quick and simple as possible, rather than a long novel you can get into.

- When the visual aspect of type is changed, so does the readers ways of interpretation.  This means that the designers of this text have ultimate power over how it is taken, however, they also have the power to give the power back to the reader to take away their own thoughts from this text.  In this sense the designer has a moral obligation to control people not to regurgatate a linear view.

- In present, especially the current generation, people have been brought up with the internet.  The internet has bred a generation of impatient and lazy readers that never really get the full impact of the text because they only visually see the impact of the bold type.   

Both the images above are posters created and designed by Ed Fella.  They are both deconstruction within graphic design.  They are known as this through their forceful communication.  Both these posters use simple, one colour backgrounds against the text, this highlights the text itself and makes is easier to see what the words say, however, it doesn't make it easier to read the text as a whole.  The difference in weighting, stroke, typeface all come together, adding to the whole idea that the harder the text is to read, the more the reader will retain the information because of the difficulty in translating it into context.