Essay Proposal / / [revised]

[Initial]
"It's not what you look at, it's what you see."  Henry David Thoreau.

A detailed examination into the heirarchy and grid system within two different articles on the same subject.  And the way in which this system is used by its designers to manipulate how the reader recieves the story.

Bibliography:

'The fundamentals of Graphic Design' 

Gavin Ambrose and Paul Harris

'Grid systems in Graphic Design:  a visual communication manual for graphic designers, typographers, and three dimensional designers.'

Josef Muller Brockmann
'Design for communication: conceptual graphic design basics.'
Elizabeth Resnick
'The designer's Graphic Stew: Visual Ingredients, Techniques, and Layout.'
Timothy Samara
Design writing research.
Ellen Lupton, J. Abbot muller
Design Studies: theory and research in graphic design.
Audrey Bennett


                                                                                                    ------------------------------------------
I got very bored, very quickly of my previous subject matter.  It took me some time, but in the end I realised I could write something that I was actually interested in. 
So:


Essay Proposal:

Title / /

Why does a change in typeface within re- branding affect the way in which it is perceived by the audience?
Case Study / / 
IKEA & their change from Futura to Verdana within the re-branding of the product catalogue.  An analysis of the social reaction to this change.
Bibliography / / 
Books:

Garfield, F. (2011) ‘Just my Type- a book about fonts.’  Profile Books.

Davis, M. (2009)‘The fundamentals of Branding.’  AVA publishing, 1^st Edition.

Baines, P. Haslam, A. (2005) ‘Type and typography’ Laurence King; 2 edition.

Unknown.  (2008) ‘Postmodernism: New typography for a new reader.’Sites:

Abend, L. (2009) ‘The font war: Ikea Fans Fume over Verdana.’  Time.com

Unger, G. www.gerardunger.com

Challand, S.  (2009) ‘IKEA says goodbye to Futura.’  Idsgn.org